Toptech is an IDEX business unit in Florida who approached our team with a micro-site request. The scope and budget were limited, and the timeline was subsequently short.
The primary challenge in this project was explaining a complex product and idea quickly and effectively.
The secondary challenge was making our solution for the first challenge responsively designed.
After several discussions and brainstorming sessions with my MSS Creative Services Supervisor Trent Schultz and my squad-mate Designer Corey Moen, we went with an icon plus Lightbox approach, while applying Foundation responsive framework. I wouldn't consider our solution on the 'bleeding edge' of web innovation, but I'm proud that we came up with a fast, effective, economical, and presentable site by improvising with a handful of practical tools.